Product Marketing Manager – Guitars and Guitar Products

Reports to: Director, Sales, and Marketing CMP

Duration: Full-time, Permanent

Location: Toronto, ON

Number of available positions: 1

Posted: March 12, 2026

---

APPLY NOW

Summary

---

The Product Marketing Manager Guitar, will own the upstream portion of a product’s journey to market by leading the positioning of the product and the development of a go-to-market strategy to ensure the product is set up for success. Product Marketing leads the ongoing management of the products in the category by recommending and establishing effective and competitive pricing, monitoring product performance, and managing the overall product lifecycle in our market. This category includes Yamaha, Guild and Cordoba acoustic and electric guitars and basses, THR amps, Line 6, and Ampeg.

The key responsibilities of the Product Marketing Manager include but are not limited to:

---

• Develop product positioning and messaging that maps to the overall Yamaha Canada product category marketing strategy.
• Market intelligence – be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to differentiate from them. Ensure sales growth through effective channel strategy and product positioning, pricing, and distribution.
• Demand generation – develop Yamaha product Go-To Market strategies for the assigned product category to create customer demand and preference for Yamaha products.
• Planning - plan monthly production forecasts to support sales objectives and appropriate inventory levels on the sales channel to ensure product is ready for market. Review and assess YC’s product category supply chain.
• Performing and demonstrating – The ability to perform on keyboards for the purposes of demonstrating capabilities and training basic to advanced features, and demonstrating ongoing self-learning and development to be able to match features to musical outcomes for various customer types.
• Ensure that Marketing, Sales, and Customer Service teams (and other relevant internal stakeholders) understand the category’s product functions and features in support of overall product education objectives and successful product life cycle management.
• Artist Relations – Establish and maintain formal and informal relationships with influential artists to conduct market research, product R&D, create demand, and create visibility for Yamaha products. Review the artist roster to ensure appropriate coverage of genres and geography is covered.
• Customer/technical Support – Respond to consumer pre-purchase and post-purchase support inquiries using the CRM system with the support of other technical support agents.
• Manager and maintain product presence on B2B and B2C websites to optimize consumer and dealer demand.

To be successful in the role, the incumbent will possess the following:

---

• Demonstrate success in influencing and leveraging research & development/product development within a consumer products organization to expand the breadth and/or depth of a product line.
• Demonstrate success translating product specifications into end-user features and benefits.
• Experience presenting product information to a broad audience, up to and including senior leaders in an organization.
• Experience working in Music Instrument Retail or as a buyer for guitar and guitar-related products.
• 5+ years of product marketing experience with at least 2 years’ experience in a field-facing role.
• Post-secondary diploma or degree in Business Administration or Sales & Marketing is required.
• Deep knowledge and experience working with acoustic, electric and bass guitars, amp modelling, bass amplification, and general guitar-related accessories.
• Ability to travel ~25% of the time across Canada or internationally is required.
• Previous experience using SAP, Salesforce.com, or any CRM software is preferred.
• Bilingual English and French is an asset.
• Must be able to commute to the head office three days per week.

---

Yamaha Canada Music Ltd. is an equal-opportunity employer. Qualified applicants will receive consideration for employment without regard to race, colour, disability, religion, gender, gender expression or national origin.

We will provide equitable treatment and accommodation to ensure barrier-free employment, in accordance with the Accessibility for Ontarians with Disabilities Act. An accommodation request will be accepted as part of the company’s hiring process.

If you are invited to participate in an assessment process, kindly provide your accommodation needs in advance. Please be advised that you may be requested to provide medical/other documentation to Human Resources to ensure that appropriate accommodation is provided to you throughout the hiring process. If you are an individual with a disability and you need assistance or an accommodation during the application process, please kindly let us know when submitting your application.

We would like to thank all applicants; however, only those under sincere consideration will be contacted.

Please apply with a resume.

APPLY NOW

Web & Digital Content Specialist

Reports to: Manager, CX Strategy

Duration: 12-month Contract

Location: Toronto, ON

Number of available positions: 1

Posted: April 7, 2026

---

APPLY NOW

Summary

---

The Web and Digital Content Specialist support the execution of Yamaha Canada’s digital content and communications strategy across web and social platforms. This role serves as a central point of

coordination for content workflows, ensuring timely, accurate, and bilingual delivery across channels.

Working across Music, AV, and Music Education divisions, the coordinator helps bring global and local content to market, supports creator and community engagement, and maintains a consistent and compelling Yamaha presence online. This role plays a key part in enabling a “One Yamaha” approach across all digital touchpoints.

The key responsibilities of the Web and Digital Content Specialist include but are not limited to:

---

Content Workflow & Web Coordination

• Manage the end-to-end Global Website Content communication flow – review global content updates, align with product managers, coordinate with stakeholders to execute.
• Ensure all content is bilingual (EN/FR) prior to launch.
• Review staging links and secure approvals before go-live.
• Maintain and update Yamaha Canada web properties, including the Music School website.
• Ensure accuracy, consistency, and alignment with brand standards across all web content.

---

Social Media Management & Community Engagement

• Curate and manage Yamaha Canada’s social media presence.
• Monitor day-to-day activity, including:
  • Creator tags (sponsored and organic).
  • Mentions, comments, and engagement opportunities.
• Respond, engage, and route inquiries as appropriate.
• Identify and coordinate creator collaborations and partnership opportunities.
• Support growth and engagement of Yamaha’s online community.
• Build and manage boosted posts and paid social campaigns (Facebook/Instagram), including audience targeting, budget allocation, and performance monitoring.

---

Content Planning & Execution

• Schedule and publish website content provided by head office and internal divisions.
• Develop and execute social content tied to:
  • Sales promotions and activities.
  • Product launches and campaigns.
  • Local activations and events.
  • Artist/creator collaborations.
• Adapt global assets for local relevance and performance.
• Collaborate with internal teams and designers to develop supporting content.
• Build, schedule, and deploy email campaigns and newsletters using Mailchimp (or similar platforms).
• Format and optimize email content for readability, engagement, and basic performance (open/click rates).

---

Cross-Functional Coordination

• Act as a liaison between:
  • Marketing
  • Product teams
  • Global stakeholders
• Track content timelines, approvals, and deliverables.
• Support continuous improvement of content workflows and processes.
• Contribute to reporting and insights on content performance.

---

Qualifications & Skills

• Excellent written and verbal communication skills in English.
• Preference for candidates bilingual in English and French.
• Strong understanding of marketing fundamentals (brand positioning, messaging, content strategy).
• 2–4 years’ experience in digital content, marketing, or social media coordination.
• Experience with influencer/creator collaborations or community management is an asset.
• Experience managing content across web and social platforms.
• Experience with e-commerce environments and merchandising is an asset.
• Solid understanding of digital marketing channels and best practices:
  • Social media
  • Email marketing
  • SEO fundamentals
• Hands-on experience with content management systems (CMS) and basic front-end editing (HTML/CSS).
• Experience creating and managing boosted posts and basic paid social campaigns (Meta/Facebook & Instagram), including targeting and budget management.
• Experience building and deploying email campaigns using platforms such as Mailchimp (or similar), including formatting, segmentation, and scheduling.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Strong proficiency in Microsoft Office (Excel, PowerPoint, Word).
• Familiarity with Wordpress or similar CMS platforms is an asset.
• Familiarity with Meta Ads Manager and basic campaign performance analysis (CTR, engagement, conversions) is an asset.
• High attention to detail and strong organizational skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Experience working cross-functionally with internal teams and external partners.
• Strong collaborator with the ability to take direction and work independently.
• Proactive interest in emerging digital trends and technologies is an asset.

---

What Success Looks Like

• Content is delivered on time, accurately, and fully approved.
• Social channels are active, engaging, and aligned with brand priorities.
• Creator relationships are effectively managed and expanded.
• Global and local content is seamlessly integrated across platforms.
• Internal teams experience smooth, efficient content workflows.

---

Yamaha Canada Music Ltd. is an equal-opportunity employer. Qualified applicants will receive consideration for employment without regard to race, colour, disability, religion, gender, gender expression or national origin.

We will provide equitable treatment and accommodation to ensure barrier-free employment, in accordance with the Accessibility for Ontarians with Disabilities Act. An accommodation request will be accepted as part of the company’s hiring process.

If you are invited to participate in an assessment process, kindly provide your accommodation needs in advance. Please be advised that you may be requested to provide medical/other documentation to Human Resources to ensure that appropriate accommodation is provided to you throughout the hiring process. If you are an individual with a disability and you need assistance or an accommodation during the application process, please kindly let us know when submitting your application.

We would like to thank all applicants; however, only those under sincere consideration will be contacted.

Please apply with a resume.

APPLY NOW