The project, which is led by Yamaha and distributed globally by Yamaha Group, features three female artists from Japan, the UK and Saudi Arabia who share their thoughts on music and their messages as female artists. By giving more exposure to female artists and helping them increase the spotlight on women creatives, we contribute to encouraging industries to be more inclusive and for our music culture to be more sustainable. Also, by sharing the genuine voice of female artists from different backgrounds, we aim to help challenge stereotypes around artists about their gender and identity.
In January 2021, Yamaha also established a Sustainability Committee to promote sustainability activities of the Yamaha Group and are working to overcome challenges toward the creation of a sustainable society not only in Japan, but also on a global scale.
Together with the Unstereotype Alliance, the Yamaha Group will continue to empower all women and girls to express their individuality, sensitivity, and creativity, and to Make Waves with sound and music no matter any obstacles.