Bilingual DMI Product Specialist & Merchandiser

Reports to: Director Sales & Marketing

Posted: March 2020

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Department: CMP Department

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Summary

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To provide Yamaha dealers, end-users and staff with detailed product knowledge and technical support for digital musical instruments such as keyboards and electronic drums. To provide after-sales support via email, telephone or customer support portal, and to participate in product training-demonstrations in the field. Assisting Product Marketing Managers in the execution of training materials and the distribution and placement of in-store POP materials. To help gather and communicate competitive intelligence.

Responsibilities

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1. Provide technical support on DMI products for dealers and consumer inquiries that come in via telephone, email or Yamaha’s customer support portal.
2. Assist with pre and post-sale questions on all digital keyboard and electronic drum products.
3. Pre-Service select intermediate & professional instruments prior to delivery to dealers
4. Support sales team with any new technological features or updates on Yamaha DMI products, so they are informed and up to date on what is current.
5. Work with the Product Marketing Managers to developing training assets and provide in-the-field-training with product demonstrations covering points including but not limited to:
6. Conduct in-store training for dealer’s staff on Brass & Woodwind product including training on product-specific information, effective product display, maintaining store stock and setting-up and checking instruments out of the box
   • Features, benefits, and key selling points of the product;
   • Competitive comparisons;
   • Demonstrating and explaining associated apps and computer integration;
   • Installation of firmware updates;
   • Troubleshooting common issues;


7. Participate in a variety of promotional activities by providing product knowledge and demonstrations for dealers and end-users (i.e. in-store demos and dealer events, festivals, trade shows, etc.)
8. Manage the distribution of related in-store POP and staff mailers, and fulfill various consumer promotions as directed by Product Marketing Managers.
9. Manage and upload product content including product descriptions, specifications, and images to Yamaha’s dealer portal website.
10. Act as a brand ambassador and maintain the corporate image with Yamaha business affiliates and customers, recognizing the company’s vision and profile are directly linked to the behavior and demeanor of the employee.

Requirements

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Strong written and verbal communication skills in English and French is essential.

In-depth product knowledge – preferably on several Yamaha instruments such as keyboards (i.e. Yamaha PSR Arranger Keyboards) and Yamaha Electronic Drums.

Keyboard performance experience necessary along with the ability to show digital keyboard products effectively.

Playing experience on drums is NOT essential; however, the ability to navigate the drum module operation is critical.

Must have excellent people skills and the ability to communicate product knowledge to people of all musical abilities.

Strong organizational skills and the ability to work independently.

Proficiency on both MAC and PC platforms is essential.

Solid computer skills, including Microsoft Outlook, Excel, Word.

Photoshop and HTML skills would be considered an asset.

Detailed music production knowledge of MIDI and DAW applications essential, as well as understanding MIDI specifications of a product.

Some physical lifting may be required – carrying products to dealer locations and setting up at events.

Some national and local travel is required (approximately 25%-30% of your time will be out of the office).

Willing to work weekends both Saturday and Sunday when required.

A valid driver’s license and an automobile is a must.

CRM software like salesforce experience an asset.

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