Recruitment

JOB TITLE: PRODUCT MARKETING MANAGER LIVE SOUND & MUSIC PRODUCTION

REPORTS TO: National Sales & Marketing Manager - CMP
DIVISION: CMP Department

SUMMARY: As a Product Marketing Manager, you will be responsible for the outbound marketing activities for your products which include Yamaha Live Sound, Music Production and related accessory products. You will craft the messaging and positioning for products. You'll conceive and develop innovative marketing programs that drive consumer and dealer demand. You are responsible for planning production, sales and inventory for all products throughout their life-cycle. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucial. In your role as a Product Marketing Manager you will be the expert in buyers/customers, how they buy and their buying criteria and will transfer that knowledge to the sales channel.

Product Lines:

Live Sound: - AG/MG/MGP Analogue Mixers/Interfaces; - TF/TF RACK TIO1608 Digital Mixers and Dante Networking; - DBR/DXR/DSR Powered Speakers; - Stagepas Portable PA; - CBR Speakers; - EMX Powered Mixers; - PX Amplifiers; - Related accessories- stands, covers, etc.

Music Production

- AG Interfaces

- HS Studio Monitors

- Studio Headphones

DAW/Software

- Supports/Demonstrates products like Nuendo Live/Cubase in live sound and music production in customer use cases

- Related Apps such as Yamaha TF StageMix™ and Monitor Mix related to customer use cases

KEY RESPONSIBILITIES:

Develop product positioning and messaging that differentiates your products in the market
Sales enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products
Product launch – plan the launch of new products and releases and manage the cross-functional implementation of the plan
Market intelligence – be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to differentiate from them
Demand generation – develop the strategy and manage the marketing programs that drive demand for your products
Planning - plan monthly production forecasts to support sales objectives and appropriate inventory levels in the sales channel
Training – as an expert in your product category, create training materials using Yamaha on Demand to create customer focused training videos for Yamaha sales staff, retail sales staff and consumers. Conduct in person one-on-one and group training as needed
Artist Relations – Establish and maintain formal and informal relationships with influential artists in order to conduct market research, product R&D, create demand, and create visibility for Yamaha products. Review the artist roster to ensure appropriate coverage of genres and geography are covered
Customer/technical Support – Respond to consumer pre-purchase and post-purchase support inquiries using CRM system with the support of other technical support agents
Manager and maintain product presence on B2B and B2C web sites in order to optimize consumer and dealer demand

FUNCTIONAL SKILLS AREAS:

Product Management

Pricing, sales forecasts, inventory management, set consolidation, special order handling
Create marketing communications documentation and digital assets to support dealer and consumer communications regarding product launches and updates
Plan and execute advertising and promotional activities to support consumer demand
Participate in and coordinate product R&D projects as requested
Advanced MS Excel skills, experience in forecasting, solving complex problems

Technical Support

Historical knowledge of Live Sound, Music Production, and Related Accessories markets
Knowledge of how Live Sound and Music Production products are designed and manufactured
Yamaha specific historical product knowledge
Hands on experience in operating analogue and digital mixing consoles, powered and unpowered speaker systems, audio interfaces and related DAW software for live and recording applications
Strong customer service experience

Marketing Coordination

Planning national and regional promotional events with artists/clinicians including all elements of planning, promotion, artist/product coordination, co-sponsors, artist relations, and travel
Coordinate artist support required for touring and festivals through backline companies
Maintain and actively manage a large sample account of products to be used for training, demonstration, shows, etc., using Yamaha’s asset management system

Business Support

Maintains detailed market condition statistics on all applicable products in relation to competitive products, sales potential for new products, the retail situation for existing products and competitive product reports
Attends appropriate trade/consumer shows and major industry functions where/when directed by management
Maintains a level of awareness amongst sales consultants by selecting and distributing articles pertinent to products from applicable trade magazines
Acts as a representative for local and national music festivals and competitions, as required
Maintain corporate image with Yamaha business affiliates, recognizing that the company’s image and profile are directly linked to the behaviour and demeanour of the employee

REQUIREMENTS:

5+ years of product marketing experience with at least 5 years experience in a field facing role
Very strong written and verbal communication and presentation skills in English, French bilingual an asset
Strong organizational, prioritizing and problem solving skills
Excellent computer skills, including the Microsoft suite of products- Intermediate to advanced Excel skills required
Some physical lifting may be required- move and set up Live Sound and other products at trade shows, conference displays, retail displays
Deep understanding of music, musical instruments, and music technology as they pertain to Live Sound and Music Production culture and customer segments
Willing and able to travel ~25% of the time
Previous experience with SalesForce.com or any CRM software preferred
Excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties

Yamaha Canada Music Ltd. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regards to race, colour, disability, religion, gender, gender expression or national origin.

We will provide equitable treatment and accommodation to ensure barrier-free employment. In accordance with the Accessibility for Ontarians with Disabilities Act, a request for accommodation will be accepted as part of the company’s hiring process.

If you are invited to participate in an assessment process, kindly provide your accommodation needs in advance. Please be advised that you may be requested to provide medical/other documentation to Human Resources to ensure that appropriate accommodation is provided to you throughout the hiring process.

If you are an individual with a disability and you need assistance or an accommodation during the application process, please email us at jtumbaga@yamaha.ca

We would like to thank all applicants however only those under serious consideration will be contacted. Thank you. Please send your resume to

JOB TITLE: Assistant Manager, AV Technical Service

REPORTS TO: Manager, MI Technical Service
DIVISION: Technical Service Department

Yamaha Canada Music Ltd. (YC) is the leading brand in music performance, music education, and development of the musical products market in Canada. Established in 1969, YC has established our presence and market share with high quality products in conjunction with our high quality people and programs that have earned us the status as a trusted partner in music and education.

SUMMARY:

The Assistant Manager, AV Technical Service is proficient and knowledgeable in the service and repair of audio-video products. This person is responsible for supervising and motivating audio-video Technicians located at Yamaha’s Toronto head-office. An essential part of this role to proactively communicate with both Yamaha Canada Music and Yamaha Corporation of Japan (YCJ) staff. Ideally, the incumbent possesses 6-8 years of experience working in a Technical Service capacity in the Canadian Consumer Electronics industry.

RESPONSIBILITIES:

Plans, organizes, and directs the activities of the AV Service Technicians.
Supports AV Dealers, Authorized Service Centres (ASCs) and consumer inquiries, if necessary, with direct contact either phone or email.
Communicates the service procedures set forth by Yamaha Corporation Japan to the Technical Services Department as well as the Marketing Dept.
Close interaction with YCJ on quality assurance (QA) issues. Tasks include periodically reviewing Service Bulletin updates; reporting any accident or safety related incidents; investigating product recalls particularly if end-result is a YCJ authorized “hospital project”.
Insures all repair and service activities performed are carried out consistent with YCJ objectives.
Supervises the work of Service Technician staff by monitoring status of warranty and non-warranty repairs. Provide assistance to AV Technicians through troubleshooting and helping during periods when “backlogged”. Ensure all service and repair work performed are completed on schedule and at the highest levels of quality.
Interacts with the Service DC staff to ensure timely prioritization and assignment of customer work orders to the appropriate AV Technician.
Utilizes “Bench Time” productivity tool to monitor monthly AV Technician productivity metrics.
Provides support to AV Technicians by ensuring satisfactory levels of staffing, equipment, materials and supplies are furnished.
Ongoing communication with Authorized Service Centres (ASCs) by facilitating and monitoring all warranty claims as well as non-warranty repairs. Ensures service and repair provided by ASCs are performed on schedule and at the highest levels of quality. Responsible for selection and removal of Authorized Service Centres (ASCs).
Establish close relationship with AV Marketing to ensure alignment on all AV promotional activities including new product launches; new product training; new channel penetration; NRC registration (Natural Resource Cda); unique/ custom requirements such as firmware updates/ networking support.
Notify AV Marketing of any QA related matters reported to Assistant Manager, Technical Service.
Provides new product model “initial” parts orders to Supply Planning in support of Sales and Marketing initiatives.
Daily interaction with Customer Service, Service DC and Supply Planning staff on related matter.
Work with Independent Contractor (Consumer Support) regarding consumer queries, troubleshooting.
Selects, trains, motivates, and evaluates employee performance objectives; prepares and presents employee performance reviews; provides or coordinates staff training and education; works with employees to correct deficiencies and fully develop strengths; and coaches, mentors, and implements discipline as necessary.

REQUIREMENTS:

Possesses solid communication and problem solving abilities.
Proficiency in Electronics Technology is essential.
Experience in Consumer Electronics Industry is highly desirable.
Good understanding of Networking Technology is preferred.
A self-starter who’s organized and is able to work with deadlines.
Possess tact, sound judgment, works well in a team setting and can effectively manage conflict.
Working knowledge of MS Office applications and Salesforce CRM is an asset.
Have knowledge of SAP business system operations or equivalent.
Completion of a University Technical Degree or a Community College Diploma Program is preferred.
Will need to communicate with Yamaha Japan Service Division.
Some travel may be required.

If you are an individual with a disability and you need assistance or an accommodation during the application process, please email us at jtumbaga@yamaha.ca

We would like to thank all applicants however only those under serious consideration will be contacted. Thank you. Please send your resume to