Market Development Manager - Pro Audio

Reports to: National Sales Manager and Director, Sales and Marketing-CMP

Duration: Full-time, permanent

Location: Scarborough, Ontario

Number of available positions: 1

Posted: October 29, 2025

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Summary

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This role is not about managing existing products or fine-tuning steady campaigns. You will architect Yamaha’s first true market development strategy for this space in Canada — identifying where and how we win, aligning cross-functional teams, and relentlessly driving toward increased market share and sales. If you are energized by building new markets, creating clarity from ambiguity, and being accountable for significant business outcomes, this is your opportunity to leave a legacy in a category ripe for disruption.

You will bring your knowledge, experience, and network within the Canadian industry to take Yamaha Canada into the market. When in your career do you get to do a do-over with green fields and tremendous resources?

With the power and capabilities of a well-established and highly successful Sales and Marketing subsidiary team and a rock-solid Operations and Finance division, you will have the ability to leverage these resources and move faster than our competitors to establish new business opportunities for Yamaha Canada in the installed and touring audio and business solutions market. Working closely with senior management, you will lead the search for new sales channels and channel partners to establish the business.

Product Marketing owns an upstream portion of a product’s journey to market by leading the positioning of the product and the development of a go-to-market strategy to ensure the product is set up for success. Product Marketing leads the ongoing management of the products in the category by recommending and establishing effective and competitive pricing, monitoring product performance, and managing the overall product lifecycle in our market.

The responsibilities and accountabilities of the Market Development Manager include, but are not limited to:

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• Identifying target customers, their needs, and how products will meet those needs; be a conduit for the voice of the customer to the product team and company.
• Owning competitive intelligence for the assigned product segment, completing and maintaining market analyses, and reporting competitive product and market intelligence to the organization.
• Developing product position and producing the following: Market segmentation and product differentiation for targeted messaging; Value proposition and initial messaging.
• Analyzing pricing impact and performing future pricing actions within the portfolio, as well as implementing steps in the End-of-Life process when appropriate.
• Developing an effective Go-To-Market strategy for new product launches and collaborating and/or communicating with cross-functional partners, especially Marcomm, to plan for in-market execution. Track and communicate progress towards relevant KPIs related to launch.
• Creating production, sales, and inventory forecasts to support the sales objectives and opportunities.
• Working with cross-functional groups to support dealer workshops, videos, and related initiatives.
• Ensuring Product Marketing strategy maps to the overall YC product category marketing strategy.
• Ensuring sales growth through effective channel strategy and product positioning, pricing, and distribution.
• Ensuring that Marketing, Sales, and Customer Service teams (and other relevant internal stakeholders) understand the category’s product functions and features in support of overall product education objectives and successful product life cycle management.
• Developing Yamaha product Go-To-Market strategies for assigned product categories to create customer demand and preference for Yamaha products.
• Driving alignment between internal stakeholders (Product Marketing, Sales, and Customer Service teams) and YCJ.
• Establish new processes and best practices to help YC adapt to what is required to win in this space.
• Ensuring accurate review and assessment of the YC product category supply chain.

To be successful in this role, you will need a combination of the following experience and qualifications:

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• Proven success using qualitative and quantitative data to derive customer and/or business insights in support of product life cycle management.
• Experience developing go-to-market strategies and plans for new product launches with top brands is required.
• Hands-on experience for training and operation of Yamaha digital mixers from TF/DM up through to Rivage level consoles is highly desirable.
• Direct experience using Microsoft Office with advanced PowerPoint and Excel skills is required.
• Budget management is required.
• Demonstrating success with influencing and leveraging research and development/product development within a consumer products organization to expand the breadth and/or depth of a product line is required.
• Demonstrating success translating product specifications into end-user features and benefits is preferred.
• Posses Audio-Visual Certifications in live sound and installed networked business solutions design and integration is required.
• Dante Certification and experience with control software/hardware such as ProVisionaire, Crestron etc. is highly desirable.
• Experience presenting product information to a broad audience, up to and including senior leaders in an organization, is required.
• Experience collaborating across multiple geographies and cultures is required.

The ideal candidate will have the following core behavioral/functional Competencies:

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• Will, Integrity, Initiative, Challenge, Commitment
• Customer Centric Focus
• Decision Quality
• Plans and Aligns
• Collaborates
• Situational Adaptability
• Customer Insights
• Market understanding
• Market Strategy Development
• Pricing methods
• Technical Product Acumen
• Product Development/Product Marketing

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Yamaha Canada Music Ltd. is an equal-opportunity employer. Qualified applicants will receive consideration for employment without regard to race, colour, disability, religion, gender, gender expression or national origin.

We will provide equitable treatment and accommodation to ensure barrier-free employment, in accordance with the Accessibility for Ontarians with Disabilities Act. An accommodation request will be accepted as part of the company’s hiring process.

If you are invited to participate in an assessment process, kindly provide your accommodation needs in advance. Please be advised that you may be requested to provide medical/other documentation to Human Resources to ensure that appropriate accommodation is provided to you throughout the hiring process. If you are an individual with a disability and you need assistance or an accommodation during the application process, please kindly let us know when submitting your application.

We would like to thank all applicants; however, only those under sincere consideration will be contacted.

Please apply with a resume.

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Guitar Technician

Reports to: Manager, Technical Services

Duration: On-Going, Independent Contractor

Location: Delta, BC

Number of available positions: 1

Posted: October 29, 2025

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Summary

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We are currently in need of a Guitar Technician for our Vancouver office. We anticipate the hours per week may be a minimum of 20 hours, but may increase if the demand increases. This role is perfect for someone who currently has a thriving or is starting their own guitar business and is looking to take on a new client.

As an independent contractor, you will be expected to provide services as follows:

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• Perform Guitar repairs solely in accordance with warranty and non-warranty related work orders provided by Yamaha Canada Music Ltd. (‘Work Orders”).
• For all non-repair work activities, obtain approval from Audio Video and Musical Instruments Technical Service Manager to prioritize and schedule all non-repair activities.
• Process repair documentation related to warranty and non-warranty work orders.
• Estimate cost of repairs to guitars per work orders to determine proper course of action – repair or replace.
• Troubleshoot undefined or unknown defects that may potentially be due to production-related quality issues.
• Complete pre-service for high-value guitars, guitars for use by Yamaha Artists and/or certain guitar models experiencing factory quality-related issues (e.g. setup, tune, clean, etc.).
• Communicate with management about issues uncovered that may adversely impact the quality of Yamaha products.

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Yamaha Canada Music Ltd. is an equal-opportunity employer. Qualified applicants will receive consideration for employment without regard to race, colour, disability, religion, gender, gender expression or national origin.

We will provide equitable treatment and accommodation to ensure barrier-free employment, in accordance with the Accessibility for Ontarians with Disabilities Act. An accommodation request will be accepted as part of the company’s hiring process.

If you are invited to participate in an assessment process, kindly provide your accommodation needs in advance. Please be advised that you may be requested to provide medical/other documentation to Human Resources to ensure that appropriate accommodation is provided to you throughout the hiring process. If you are an individual with a disability and you need assistance or an accommodation during the application process, please kindly let us know when submitting your application.

We would like to thank all applicants; however, only those under sincere consideration will be contacted.

Please apply with a resume.

APPLY NOW