Double Exhibition Exposure for Yamaha Brand in Stockholm

During the first week of October, the Stockholmsmässan exhibition center in Sweden’s capital city hosted two major fairs in parallel: the lifestyle-oriented Hem och Villa exhibition and Musicians’ Planet, the biggest musical instrument show in Scandinavia.

Yamaha Music Europe GmbH, Branch Scandinavia (YME-S) maximized its presence and participated at both fairs, showing a selection of AV and lifestyle-oriented products at Hem och Villa and an extensive range of musical instrument products at Musicians’ Planet, where local heroes, such as Hoffmaestro and Nisse Landgren, gave great performances. Live videos, photos, and more from both fairs were presented on a dedicated YME-S webpage. "This is a unique possibility for us to use the synergy effects between the fairs and attract new customers," said YME-S Sales & Marketing Director Peter Melin.