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Yamaha Canada Music Job Opportunities

WHAT IS IT LIKE TO WORK FOR YAMAHA CANADA?

Our Toronto (Scarborough) office is a quiet and friendly place to work. We have a spacious lunchroom with an adjoining Japanese courtyard. There are ample meeting rooms, a training facility, and a music performance space. There are numerous employee events throughout the year including opportunities to interact with other departments, Canadian employees from outside Ontario, and senior management. We provide employee discounts on Yamaha gear. Yamaha offers a comprehensive, competitive compensation package including generous health and pension benefits. Yamaha Canada Music Ltd. is an equal-opportunity employer. Qualified applicants will receive consideration for employment without regard to race, colour, disability, religion, gender, gender expression, or national origin. We will provide equitable treatment and accommodation to ensure barrier-free employment. In accordance with the Accessibility for Ontarians with Disabilities Act, a request for accommodation will be accepted as part of the company’s hiring process. If you are invited to participate in an assessment process, kindly provide your accommodation needs in advance. Please be advised that you may be requested to provide medical/other documentation to Human Resources to ensure that appropriate accommodation is provided to you throughout the hiring process. If you are an individual with a disability and you need assistance or an accommodation during the application process, please kindly let us know when submitting your application.

WHO ARE WE?

Yamaha Canada Music Ltd. (YC) is the leading brand in music performance, music education, and the development of the musical product market in Canada. Established in 1969, YC has established our presence and market share with high-quality products in conjunction with our high-quality people and programs that have earned us the status as a trusted partner in music and education. We are Yamaha Canada, a wholly-owned subsidiary of Yamaha Corporation. After 50 years, we continue to drive demand for Yamaha musical instruments and home cinema products in Canada. Our team enjoys the privilege of providing emotional products and services that define and enhance people's lifestyles.

Product Marketing Manager – Guitars and Guitar Products

Reports to: Director, Sales, and Marketing CMP

Duration: Full-time, Permanent

Location: Toronto, ON

Number of available positions: 1

Posted: March 12, 2026

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Summary

The Product Marketing Manager Guitar, will own the upstream portion of a product’s journey to market by leading the positioning of the product and the development of a go-to-market strategy to ensure the product is set up for success. Product Marketing leads the ongoing management of the products in the category by recommending and establishing effective and competitive pricing, monitoring product performance, and managing the overall product lifecycle in our market. This category includes Yamaha, Guild and Cordoba acoustic and electric guitars and basses, THR amps, Line 6, and Ampeg.

The key responsibilities of the Product Marketing Manager include but are not limited to:

Develop product positioning and messaging that maps to the overall Yamaha Canada product category marketing strategy.
Market intelligence – be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to differentiate from them. Ensure sales growth through effective channel strategy and product positioning, pricing, and distribution.
Demand generation – develop Yamaha product Go-To Market strategies for the assigned product category to create customer demand and preference for Yamaha products.
Planning - plan monthly production forecasts to support sales objectives and appropriate inventory levels on the sales channel to ensure product is ready for market. Review and assess YC’s product category supply chain.
Performing and demonstrating – The ability to perform on keyboards for the purposes of demonstrating capabilities and training basic to advanced features, and demonstrating ongoing self-learning and development to be able to match features to musical outcomes for various customer types.
Ensure that Marketing, Sales, and Customer Service teams (and other relevant internal stakeholders) understand the category’s product functions and features in support of overall product education objectives and successful product life cycle management.
Artist Relations – Establish and maintain formal and informal relationships with influential artists to conduct market research, product R&D, create demand, and create visibility for Yamaha products. Review the artist roster to ensure appropriate coverage of genres and geography is covered.
Customer/technical Support – Respond to consumer pre-purchase and post-purchase support inquiries using the CRM system with the support of other technical support agents.
Manager and maintain product presence on B2B and B2C websites to optimize consumer and dealer demand.

To be successful in the role, the incumbent will possess the following:

Demonstrate success in influencing and leveraging research & development/product development within a consumer products organization to expand the breadth and/or depth of a product line.
Demonstrate success translating product specifications into end-user features and benefits.
Experience presenting product information to a broad audience, up to and including senior leaders in an organization.
Experience working in Music Instrument Retail or as a buyer for guitar and guitar-related products.
5+ years of product marketing experience with at least 2 years’ experience in a field-facing role.
Post-secondary diploma or degree in Business Administration or Sales & Marketing is required.
Deep knowledge and experience working with acoustic, electric and bass guitars, amp modelling, bass amplification, and general guitar-related accessories.
Ability to travel ~25% of the time across Canada or internationally is required.
Previous experience using SAP, Salesforce.com, or any CRM software is preferred.
Bilingual English and French is an asset.
Must be able to commute to the head office three days per week.

Yamaha Canada Music Ltd. is an equal-opportunity employer. Qualified applicants will receive consideration for employment without regard to race, colour, disability, religion, gender, gender expression or national origin.

We will provide equitable treatment and accommodation to ensure barrier-free employment, in accordance with the Accessibility for Ontarians with Disabilities Act. An accommodation request will be accepted as part of the company’s hiring process.

If you are invited to participate in an assessment process, kindly provide your accommodation needs in advance. Please be advised that you may be requested to provide medical/other documentation to Human Resources to ensure that appropriate accommodation is provided to you throughout the hiring process. If you are an individual with a disability and you need assistance or an accommodation during the application process, please kindly let us know when submitting your application.

We would like to thank all applicants; however, only those under sincere consideration will be contacted.

Please apply with a resume.

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