Never Standing Still
POUSSEZ LES CHOSES EN AVANT.
Nous fabriquons des guitares depuis 1966, mais cela ne nous empêche pas de rester coincés dans nos habitudes.
Que ce soit une manière complètement nouvelle de construire une guitare, ou simplement une nouvelle astuce de commutateur,
l'innovation est ce qui fait une guitare Yamaha.
RESTER À L'ÉCOUTE.
Nous sommes motivés par nos joueurs. Notre réseau d'artistes, d'étudiants et d'experts de l'industrie nous maintient aligné sur la manière dont les guitaristes créent et consomment réellement de la musique.
La recherche de la meilleure expérience pour les joueurs de Yamaha, nouveaux et anciens, est ce qui nous maintient en mouvement.
INSPIRER
TIl y a certaines choses que vous ne pouvez pas quantifier. C'est la différence entre admirer une guitare, ou en prendre une et écrire quelque chose de nouveau sans même essayer.
Lorsque vous prenez une petite équipe de développeurs de guitares passionnés et dévoués et leur donnez accès à toute la technologie, grâce aux connaissances et à l’expertise audio d’une compagnie de musique multinationale, les choses deviennent intéressantes assez rapidement.
TESTEZ TOUT.
Comme dans le monde du rock and roll autour de celles-ci, les guitares ont toujours été enveloppées de légendes et de mythes.
Notre devoir est de remettre en question chaque hypothèse, de décomposer chaque composant et de vraiment comprendre en quoi une guitare est incroyable.
Rien n'est sacré lorsque votre objectif est la perfection.
CASE STUDIES
PUSH THINGS FORWARD.
Silent Guitar uses Yamaha's class-leading pickup and the first ever SRT-Powered preamp to give the most dynamic, natural, engaging playing experience possible.
KEEP LISTENING.
Understanding the way players from the biggest stages to the smallest couches actually use Silent Guitar inspired us to design the SRT-Powered preamp – next generation technology packaged in an ultra-simple way, making dialling in an outstandingly natural sound totally effortless.
INSPIRE
The new Silent Guitar plays better, looks better and sounds better than ever - this is a guitar that allows you, and inspires you, to play more than ever before.
TEST EVERYTHING.
Silent Guitar has always broken the rules – from the striking frame construction to the use of unconventional, advanced materials. The development of the latest Silent Guitar sustained the theme and questioned every element of this unique instrument, resulting in a totally new frame design, new headstock, new neck profile and completely redesigned electronics.
PUSH THINGS FORWARD.
With next-generation VCM modelling and a brand new, ultra-dynamic Class-D digital power amp that pushes the limits of musical tone and dynamics, THR Head looks simple, but has a heart of pure innovation.
KEEP LISTENING.
THR Head's tone was tuned by some of the best ears in the business through hundreds of hours of painstaking evaluations and listening tests. But this is just the start – thanks to an updateable digital architecture, Yamaha's engineers will keep working to tweak the tone, performance and features as a result of how it works in the real world.
INSPIRE
THR Head is, and always was, about one thing – amazing, inspiring tone. We used the latest digital technology to make those tones possible, but this was never about building a great digital amp, it was just about building a great amp.
TEST EVERYTHING.
Every feature of THR Head was included because it was right for the player – nothing made it to the final spec just because it was possible or expected. Everything that was included, and everything that was left out, was the result of intensive research and insight development into what the next generation of guitar amps really should be.
PUSH THINGS FORWARD.
From the outset, we approached the development of the Revstar guitars differently from any previous Yamaha guitar lineup. We worked with a leading design agency and a global team of designers to research and develop every element of the guitar and find the perfect balance of uniqueness and familiarity in every curve, component and color.
KEEP LISTENING.
Hundreds of interviews taken, thousands of miles traveled, and dozens of prototypes imagined and created; Revstar is a product of the hard work, dedication, and creativity of all the players that helped us design it.
INSPIRE
Every detail of Revstar is designed to stoke your creative fire and make you want to play
From necks crafted to feel great for today's players, to unique pickup tones that inspire a different approach to your playing. This isn't a guitar to be admired—it's a guitar to be played.
TEST EVERYTHING.
There is nothing perfunctory about Revstar's final design that was merely settled on because it's "how we do it." Every aspect of construction from the arm cut to the neck joint was questioned and debated over in a thorough testing process, ensuring that Revstar guitars are as impressive to play and hold as they are to look at. This isn't change for the sake of change—it's the search for perfection.
